Our Vision

Educate and provide the necessary tools to local businesses and non-profit organizations to connect with and provide goods and services to the community and developers. Empowering local entities to thrive within their communities.
Areas of Focus:

Business Education

Promote entrepreneur education so they can benefit from financial literacy to become effectively competitive in the business landscape.

Most small business owners have little to no knowledge of how to run a successful business and do not possess:

-An overall business plan

-Organizational skills

-Cost analysis

-Market analysis

-Marketing or Sales plan

Marketing & Promotion

Highlight what makes East Harlem unique, provide reasons to come to EH because when they do, they will buy from local businesses. Position the neighborhood as a global destination point.

District Marketing

Drive traffic by providing what customers want and need by utilizing:

-Marketing strategies

-How to sell better and more efficiently

-East Harlem self-developed delivery platform

-Street Fair for local businesses and non-profits

-Support new talent, local musicians and artist

Maintain Community Identity

Create sustainability and cohesion by bringing together Developers, New Residents, Local Businesses and
Non-Profit Organizations.

Needs Assessment – gaps in the community, what’s needed?

-Obtain dollars from developers, elected officials and grants (collective buy-in)

-Provide solutions/tools to meet the needs, fulfill the identity of the community

-Low-income and luxury can and must co-exist

-White label all successes to elected officials and non-profits

Community Business and Organization Brand Development and Sustainability Program:

This program is designed as a cornerstone of the Grand River East Harlem to LES initiative. We understand that strong businesses and organizations are essential for a thriving community. Our aim is to provide the necessary tools and education to empower local entities.

-Provide all digital marketing and branding tools to drive awareness and traffic to businesses and non-profits alike
-Provide business education, leading to financial literacy, merchant association, and eventual bid status
-Solidify community identity and invite developers and new residents to become stakeholders
-Work in conjunction with elected officials and local community board for support
-Nurture up-and-coming local entrepreneurs and artists